ZEE5 announces partnership with TVF, will be home-based entertainment with lots of shows
ZEE5, the preferred OTT platform for consumers and content creators, today announced a content partnership with consumer favorite creator TVF (The Viral Fever) across the country. In addition to introducing two influential and widely successful ‘Radhe: Your Most Wanted Bhai’ and ‘Friends: The Reunion’ last month, the platform now enhances its existing strong content library with TVF’s much-loved content featuring Indian stories Which entertains millions of viewers across the country. The partnership will see the launch of original content and subsequently, new seasons of iconic TVF shows on its SVOD platform along with popular cult favorites that will be accessible to all.
ZEE5 has an exciting and exclusive line-up of new seasons of widely popular and critically acclaimed TVF shows like Pitchers Season 2, Tripling Season 3, Humorously Your Season 3 and other popular titles like Engineering Girls Season 2, The Aam Aadmi Family Season 4 – is up.
Some of the actors from these popular franchises joined the media and fans in a live, engaging event which included Maanvi Gagroo (Tripling), Abhishek Banerjee (Pitchers), Naveen Kasturia (Pitchers), Abhay Mahajan (Pitchers), Vipul Goyal (Humoursly Yours) had attended. He talks about the ZEE5 x TVF union, his journey with each of his shows, he also reprized some of the popular scenes and dialogues, making it an entertaining discussion.
Speaking on this, Manish Kalra, Chief Business Officer, ZEE5 India said, “Our focus for this year is ‘Entertainment Inclusion’ to ensure that everyone, irrespective of demographic and language preference, is on ZEE5. To reach out to purposeful entertainment, the first step is to further strengthen our content offering and then ensure that we are able to take that content to the right users. Our association with TVF is in that direction. Over 60% of our audience comes from Hindi speaking markets and TVF caters to that group as a whole. Being a customer-obsessed platform, we aim to further enhance our wide library of purposeful, multilingual and diverse titles. We are delighted to bring these much-loved and iconic TVF shows to our platform. Going forward, we are delighted to entertain millions of entertainers by offering the audience a taste for entertainment in the language of their choice and a strong slate of different stories at their fingertips. Will continue to strengthen our position as a multilingual storyteller for fans.”
Commenting on this, Puneet Mishra, President, Content and International Markets, Zee Entertainment Enterprises Ltd., said, “Consumer passion is the cornerstone of our content design thinking at Zee5. Our partnership with TVF is driven by the same passion as we With OTT, the native seeks love and advocacy from both the youth audience as well as the family audience.
With a mix of iconic shows and characters on one hand and heart-warming new shows on the other, we hope to truly delight our viewers. We see a convergence of thinking about Material Design when working with TVF, as it is driven with our belief in the power of the cycle of observation to ultimately lead to insight, creating great characters and stories that touch our hearts. and really inspire. Our real reward is that our audiences move from being consumers of our high quality content to cheerleaders and champions for the ZEE5 platform. “
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Arunabh Kumar, Founder, TVF said, “It is a great pleasure for us to join hands with the Zee team led by Hon’ble Puneet Mishra. We are always striving to push the boundaries with our characters and stories and we believe in That with the power of the ZEE5 platform, our teams and stories will win over millions of new viewers in the country and across the globe. With this collaboration, we look forward to creating real magic, not just bringing the best of TVF to the platform. but also creating memorable new seasons and shows that our viewers and fans can enjoy to the fullest.”
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ZEE5 partnership TVF with new content
Story first published: Wednesday, June 16, 2021, 19:55 [IST]
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